Make Educated Decisions for Growth.

Uncover and prioritize the most promising market opportunities for your business with my Market Opportunity Navigator © (also known as Where To Play) workshops. This structured framework helps you analyze a broad range of potential opportunities, assess their attractiveness, and ultimately define your focus for growth.

Here’s what you can expect:

• Pre-workshop preparation: We’ll work together to define your challenge, target audience, and desired outcomes.
• Five-day intensive workshop: I’ll facilitate a collaborative process through key stages like identifying and assessing opportunities, developping a roadmap.
• Identify market opportunities: We’ll work together to brainstorm a wide range of potential market opportunities based on your core competencies and market trends.
• Evaluate attractiveness: We’ll use the Market Opportunity Navigator © framework to assess each opportunity’s attractiveness, considering factors like customer needs, market size, competition, and profit potential.
• Develop a roadmap: Based on the attractiveness assessment, I’ll guide you in prioritizing opportunities and define a clear roadmap for pursuing the most promising ones.
• Agile focus planning: We’ll utilize the Agile Focus Dartboard, a companion tool to the Market Opportunity Navigator ©, to define your primary market opportunity, explore backup options, and consider potential growth paths.

Benefits:

• Data-driven decision making: Move beyond gut instinct and make educated choices based on a comprehensive evaluation of market opportunities.
• Reduce risk: Identify and mitigate potential pitfalls associated with different market options.
• Optimize resource allocation: Focus your resources on the opportunities with the highest potential for success.
• Align your team: Foster collaboration and shared understanding of your chosen direction.

This workshop leverages the Market Opportunity Navigator © framework, combining a broad-scope search with a deep dive into attractiveness assessment to make informed choices.

Ready to navigate your landscape of opportunities and chart a clear path for growth? Let’s embark on this journey together.